Idea Generation (15.390, Monday, Week 3)

"I started a company in my spare bedroom in Arlington. I called it 'The Yankee Group.' The Yankee Group was me, my pet guinea pig, and my cat." -- Howard Anderson

Two ways to find a business model:
Tech push = higher risk but higher unit profitability => start out with a technology process, figure out a product/service based on it
Market pull = lower risk but lower unit profitability => identify a pain point/job to be done, figure out a product/service that answers the mail

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