Colin Barry

Business Model Exercise (LTV, Tuesday, Week 4)


Mostly personal takeaways.

-- It is really easy to get lazy about testing assumptions. It's one thing to say that you're Lean, but nobody actually wants to get proven wrong...
-- Expose yourself and your plan to ridicule.
-- Benefits of explaining your business model from a blank sheet of paper => surfaces implicit assumptions; useful even if you are convinced that your unique insight (ha-ha) is correct.
-- Facts exist outside the building => I already believed it, but speculating about a business model for two hours makes it so much more obvious.
-- "My hypothesis can't be tested" is always wrong. It might take more creativity than Google AdWords.
But if I wanted to found another me-too e-commerce startup, I wouldn't decorate the walls of my bedroom with Randy Komisar quotations.