Colin Barry

Dollar General (BSSE, Monday, Week 5)


Firms often change their job-to-be-done without entirely meaning to.
Dollar General: treasure hunt => emergency supplies at low cost => cheap, predictable staples
Causal mechanism is usually customer feedback; your customers ask for additional products/services that may have higher margins.

Hence, listening to your customers can sometimes lead you along a path to lack of differentiation/competitive disadvantage.

Firm selection of which job to do can determine customers and resources/processes/priorities, often in ways that the firm does not intend.